Your “Moat” Is Fake.

People Are the Moat. Always have been - now especially.

The old game was: build software, tell a story about scale, get funded. Now software is abundant, copyable, and getting cheaper by the week, so if your moat is a feature list, you brought a butter knife to a gunfight and keep calling it “strategy.”

The new advantage is talkability + trust. Software products are turning into marketing channels. The product is the ad.

Read the full post on twitter if you can hold two ideas in your head at once. Otherwise, congrats on reading this far, stop here and go retweet something you didn’t understand.